On occasion, businesses summarize their goals and objectives into either a mission statement or a vision statement or both. Some begin with the vision and mission in order to formulate their goals and objectives. But it must be made clear that there's a difference between a vision statement and a mission statement.
The vision statement describes the picture of the future desired goal, while the mission is the means of successfully achieving the vision of the business. It should be noted that for both the vision and the mission to be effective, they must be accepted as part of the business's way of operation. They must be assessed both internally and externally. When assessing internally, the assessment should focus on how every member of that particular business will interpret the mission statement. External assessment will include all the stakeholders of the business. This is particularly important because it will offer a different line of perspective of the business.
The vision statement describes the picture of the future desired goal, while the mission is the means of successfully achieving the vision of the business. It should be noted that for both the vision and the mission to be effective, they must be accepted as part of the business's way of operation. They must be assessed both internally and externally. When assessing internally, the assessment should focus on how every member of that particular business will interpret the mission statement. External assessment will include all the stakeholders of the business. This is particularly important because it will offer a different line of perspective of the business.
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